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About be pr
The Story Behind Be PR
Be PR was born out of a desire to do things differently. After years in the industry, I saw how larger agencies often focused on numbers over relationships. Teams were overwhelmed, clients felt unseen, and creativity took a back seat. I knew PR could be more personal and far more effective.
That’s why I started Be PR: a boutique agency built on dedication, trust, and meaningful partnerships. We work with a selective client portfolio so we can give every brand the attention it deserves. Our focus is on long-term visibility, authentic storytelling, and real results, not just quick wins.
What began with three loyal clients (who are still with us today) has grown into a trusted partner for beauty, fashion, and lifestyle brands across the Benelux. At Be PR, we don’t just create awareness, we build brands that people remember.
I’m Michelle, a PR partner passionate about helping lifestyle, fashion, and beauty brands share their stories in a way that feels inspiring and real.
Founder of Be PR
Since then, I’ve worked with leading agencies and brands in beauty, health, food, and lifestyle, building expertise in influencer marketing, press events, and social media strategy. Over the years, I noticed a gap in the industry: PR often lacked a personal, flexible, and sustainable approach.
That realization led me to found Be PR in 2020, a boutique agency built on genuine partnerships, creativity, and long-term results.
I’m Michelle, a PR partner passionate about helping beauty, fashion, and lifestyle brands share their stories in a way that feels authentic, inspiring, and real.
After graduating in Media, Information & Communication in Amsterdam, I explored several internships in journalism, drawn by my love for storytelling. But as the media landscape shifted, I discovered my true passion during a PR agency internship in 2014, bringing brand stories to life and connecting them with the right audiences.
Make It Happen
Let’s turn your ideas into impact. From PR to events and activations, we make brands impossible to ignore.
Michelle van Donge